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Dennis
Lum

Founder & Lead Designer

Who is FYE Design?

A place where life's ever-ticking clock meets the transformative power of design.

My adventure kicked off in a profound way with the arrival of my son, turning my understanding of time on its head and pushing me to rethink what we're all about here. It's not just design for me; it's about evolving, adapting, and helping you carve out your unique place in this fast-paced world.

I've been in the design game for over a decade, where I've juggled various roles, blending creativity with practicality. But my story doesn't stop at being a designer. It's intertwined with being a parent, a martial artist, and a husband, each hat worn with pride and a sense of purpose.

Design is my day job. I live and breathe creating visual stories that echo your brand's heart and soul, aiming to make an impact that sticks. But when the computer shuts down, my other roles take the spotlight. As a parent, I'm constantly learning the art of patience and the beauty of seeing the world through fresh eyes. As a martial artist practicing Choy Lee Fut kung fu, I've found balance and discipline, traits that bleed into my work and everyday life. And as a husband, I'm all about teamwork, support, and love, values that resonate deeply with how I collaborate with you.

It's about telling your story in a way that connects and sticks.

At FYE Design, it's all about going beyond the surface. Branding isn't just making you seen; it's about telling your story in a way that connects and sticks. Specialising in branding and brand identity, I'm here to craft designs that are not just seen but felt, creating a vibe that's unmistakably you.

Here, I understand the power of a brand that truly reflects who you are. I dive deep, moving past just the visuals to capture the essence of your story, ensuring it speaks directly to your audience. So, let's embark on this journey together to "Find Your Edge," merging creativity, discipline, and personal touch to leave a lasting mark on the world.

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